Planning your Holiday Shopping around eCard Systems

Planning your Holiday Shopping around eCard Systems

As the holiday season approaches, it’s time to ramp up business for the biggest shopping surge of the year. Making sure you have systems in place to help encourage return customers can make an enormous difference in how your holiday months stack up to the rest of year. These systems can include gift cards, promotional cards, loyalty tracking programs, rewards and discounts. eCard Systems offers businesses the ability to create each of these on custom cards and keep the transactions streamlined using their specially designed app.

In Forbes’ article, Hooking Holiday Shoppers: Strategies that Sell, they share that in offering gift cards, you will promote cash revenue early on in the shopping season. The vision is then that customers returning to use those gift cards, come after the holiday sales and use that value on full-price merchandise or services. Holiday gift cards can be purchased for your business’ eCard System and will be easy to load for customers through the iPad or Android app. There are a variety of pre-designed options to choose from, or you can create your own custom card with your company logo. Placing these prominently in the check out area will inevitably draw customer’s attention to them as they’re checking out and boost sales!

Promotional cards are a great way to draw previous customers back in. Sending a batch of these in the mail to past customers, could easily draw many of them back in to make a purchase with their gifted value. eCard Systems offers a variety of formats for promotional cards, including postcards that include a cut-out discount card. It makes it easy to both advertise and give your patrons a reason to return.

Another fantastic tool for businesses is to offer a loyalty program to their customers. AnĀ article in the Huffington post included loyalty programs in their “5 Steps to Earning Customer Loyalty”, also highlighting that giving the customer incentive to return will keep them coming back for more. You can choose how often to reward customers, based on value or purchase quantity. It is easy to track customer’s progress on their reward card through the app mentioned earlier.Promotional cards are a great way to draw previous customers back in. Sending a batch of these in the mail to past customers, could easily draw many of them back in to make a purchase with their gifted value. eCard Systems offers a variety of formats for promotional cards, including postcards that include a cut-out discount card. It makes it easy to both advertise and give your patrons a reason to return.

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Whichever programs you plan to implement, your customers are sure to respond to your efforts to retain their business and enjoy shopping this holiday season. If you’re looking for a provider of gift, promotional and loyalty cards made to order, as well as the system to track the effectiveness of your incentives, eCard Systems is worth looking into!

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